The solution of Luana, Salesforce and Pardot that we have rolled out has enabled AIM to increase the efficiency and effectiveness of our sales nurturing process and as a result has increased our sales conversion rate. The real time sales metrics are valuable for not just myself but also the sales team members as it allows them to manage and prioritise their work accordingly.
Registrar team increases efficiency by utilising Salesforce, Luana and Conga Composer to generate Offer Letters fast and accurately
Pardot Provided AIM with the ability to nurture leads to build closer relationships with potential students. Directing the right staff and effort to influence a positive outcome for enrolments
By significantly reducing the turn around time to reach out to prospects from 3 days to same day has increased first contact rates leading to higher enrolment numbers
AIMs' recruitment team have been facing significant challenges over the past few years with an inefficient recruitment process that was fraught with double handling.
Some of the challenges faced:
AIM project goals:
Luana and its implementation partner WDCI were able to achieve some incredible outcomes using a combination of out of the box features in Salesforce/Luana, as well as some specified customisations leveraging the Salesforce platform and 3rd party AppExchange apps:
AIM (The Australian Institute of Music) is an internationally recognised and Australian Government accredited Higher Education Institution, with campuses in Sydney and Melbourne. Founded in 1968, AIM delivers innovative education for careers in the Australian music, entertainment and performing arts industries, with a reputation as a leading independent eduction provider.
Its music and performing arts courses offer accredited undergraduate and graduate studies in Contemporary Performance, Classical Performance, Audio Engineering, Composition/Music Production, Musical Theatre, Theatre Performance and Acting, Arts Management and Entertainment Management.
A Salesforce & Luana Partner who specialises in Salesforce development, data migration, and integration, and have significant experience in the education sector